Industrial Applications of Affective Engineering by Junzo Watada Hisao Shiizuka Kun-Pyo Lee Tsuyoshi Otani & Chee-Peng Lim

Author:Junzo Watada, Hisao Shiizuka, Kun-Pyo Lee, Tsuyoshi Otani & Chee-Peng Lim
Language: eng
Format: epub
Publisher: Springer International Publishing, Cham

By reviewing and synthesizing all eye tracking maps, six viewing patterns were defined. They are as follows: Sequential Reading: The eye moves sequentially from one area to the neighbor area and continuously reads contents within one area.

Circular Scan: The scan path is similar to a circle being drawn on a page.

Scan Back and Forth: The eye moves back and forth among the contents; the participant visits one area repeatedly within a short time.

Only Scan: Participants only scan the page without reading in detail. It shows rapid eye movements on the eye tracking maps.

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